Who has not wanted to compose as catchy a song as Bob Dylan, Paul McCartney or Charlie Parker? Because of that, he mystery of amazingly iconic, and strangely addictive, melodies have always fascinated researcher François Pachet. So, thanks to his ERC Advanced Grant, Pachet and his team are working on a software package, ‘Flow Machines’. Flow Machines will help musicians to explore the magic of creativity and compose music in an easier way. By deciphering the intriguing relations between technology and musical creativity, he aims to offer clues to creators who wish to turn style, and finally its various dimensions into interactive objects.